We help visionaries to build a better future. We craft effective and actionable strategies that inform an impactful creative response and a distinct position in the world. We work with leadership teams to define brand purpose, proposition and promise. Purpose that elevates, proposition differentiates, and promise provides meaning to all audiences.
We believe that strong Creative Direction is a vital factor in the success of every great brand. Curiosity is at the heart of what we do. Intentionally diverse in our approach. Creating new opportunities through design challenging the status quo. We’re working with entrepreneurs from ideation to planning, strategy and delivery of the creative and strategic vision. With our roots long anchored in fashion and contemporary culture, we have established ourselves as a knowledgeable and trusted partner to some of the world’s most iconic brands including Maison Martin Margiela, White Cube or LDF.
We began by saying we don’t believe in classic PR, and it’s true. Yes, we do media campaigns, press relations and media partnerships – but the journey doesn’t just end there. Traditional PR for start-ups, businesses and NGOs simply doesn’t work anymore: paid ad spaces and media deals are simply throwing money at walls and seeing if it sticks.
We’re ANTI-news feed PR; here one second and gone the next in an endlessly scrolling timeline. And we’re ANTI-hastily written press releases that go straight in the junk mail. Instead, we create stories that will take brands from A to B and beyond: stories that incorporate the real journalists and unique media contacts whom we have spent decades collaborating with. Using our vast network of individuals, we have the resources to connect the people and create the partnerships that can make long-lasting, meaningful work.
Today more than ever, brands need to help their customers find a pathway through a confusing and accelerated world. Telling powerful stories is how you get there.
Through authentic shareable content and memorable brand stories, we want to channel the spirit of a time when people gathered around a campfire to tell stories: A time when telling a powerful story was about creating memories and connecting with a community.
If your brand is going to change the globe we live in, you need to think global. More than just business coaching, we’re determined to help environmentally-conscious businesses to make the connections they need in order to make radical and real change in the world. Building strategic (and often unexpected!) partnerships across businesses, we help companies increase revenue and expand their global influence.
Through custom programming when it comes to media planning, digital content, fundraising or product launches, we tailor our service to address the specific challenges and opportunities of some of the most innovative ventures out there. Our in-house experts are working closely with founders whether that’s providing a framework and strategy for pitching to investors or securing press for announcements.